Archived News Article
Consumer attitudes to fire safety information on furniture
The Office for Product Safety and Standards (OPSS) commissioned IFF Research to explore consumers’ awareness and attitudes to fire safety in relation to soft furnishings, and test potential designs for new fire safety labels with consumers.
The results are now available to members of the Furniture Industry Research Association via the link below.
Sections within the paper include:
- Background and methodology
- Research Objectives
- Methodology
- Initial evidence gathering phase - desk research, stakeholder interviews
- Second evidence gathering phase - consumer focus groups
- Attitudes and current behaviour
- Current purchasing behaviour
- Recollection of fire safety information
- Awareness of flame-retardant chemicals (FRCs)
- Attitudes towards flame-retardant chemicals (FRCs)
- Naturally flame-retardant material
- Consumer needs for information about furniture labels
- Removal of labels
- Redesigning fire safety labels for consumers
- Views on current labels
- Designs for future labels