Bazaar Group joins FIRA ahead of retail brand launch

Leading British soft furniture and brand manufacturer, Bazaar Group has joined the Furniture Industry Research Association (FIRA) ahead of launching its new retail brand.  

The membership shows the Bazaar Group’s commitment to delivering quality, handmade British furniture, as well as giving it greater access to industry knowledge, research and standards information.

The Bazaar Group, which operates from a 42,000 sq ft commercial and manufacturing premises in Northumberland, is in the design stages of developing a new range of innovative furniture, designed for the future of modern living and aimed at the retail sector.

Said Allison Chatten, head of design and development at Bazaar Group: “We’re proud to become a member of the Furniture Industry Research Association. As we continue our mission to bring innovative furniture concepts and solutions to new markets in the UK and beyond, the expert advice and support offered by FIRA will be extremely valuable throughout our supply chain, from designer right through to consumer. 

“We hope our membership to FIRA gives our customers and partners further assurance of our continued commitment to delivering the highest standards in safety, quality and performance.”

Said Phil Reynolds, Director of FIRA: “It’s great to welcome Bazaar Group to the Research Association. We look forward to supporting them in their business and seeing them take an active role in the benefits which membership present. 

“I would also like to thank them for supporting us, as it’s only through membership that we can give back and support the entire furniture supply chain through our varied research and knowledge work.” 

Bazaar Group has enjoyed considerable growth since its humble beginnings in 2003 when it was set up in founder Jayne Dolder’s spare room. Its brands include Icon, Eden Learning Spaces, Bean Bag Bazaar, Bambeano and Leda.